Episode 1 Spotlight — Building a Waitlisted Coaching Business with Megan Cooke

For our return episode, host Brian Rosetti sits down with Megan Cooke, founder of Never Give Up Coaching (NGU Coaching).

Megan’s trajectory in the running world has been remarkable. A former Division I NCAA head rowing coach at Duke and US National Team athlete, Megan transitioned into marathon running, broke 3:00, and launched her running coaching business on V.O2. In less than two years, she built a client roster so in-demand it generated a waiting list.

In this 25-minute masterclass, Megan shares:

  • Bridging the Resume Gap: How she leveraged 25 years of high-performance D1 coaching experience to earn instant credibility in the running community.
  • The “FaceTime” Content Engine: Why raw, direct social media content builds a far deeper connection with athletes than slick graphics or sales pitches.
  • Key Marathon Workouts: Her favorite workout structures—including mixing marathon pace with threshold intervals—to build race-day “feel” and control.
  • The Human Edge in Coaching: Balancing precise VDOT numbers with the emotional support athletes need to stay consistent and injury-free.

Whether you’re looking to scale your own coaching business or find fresh inspiration for your next marathon block, this episode is packed with takeaways.